GUCCI Eco Washed GG Denim Pant
GUCCI Eco Washed GG Denim Pant
A new introduction for the Epilogue collection, these straight-leg jeans are crafted from organic GG jacquard denim, specifically washed for a vintage effect. Gucci explores new takes on the cult fabric, reinterpreting it with different designs and washing techniques that blur the line between vintage and contemporary. All organic cotton leftovers from the cutting process for this product are then upcycled into new materials under the “Gucci Up” program. Pieces with versatile ways to wear and style embrace each person who is part of the House’s individual spirit.
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The Brand
Founded in Florence in 1921, the House is renowned for eclectic and contemporary creations that represent the pinnacle of Italian craftsmanship and are unsurpassed in quality, attention to detail and imaginative design. Today, Gucci is striving to redefine luxury for the 21st century - colorful, romantic, poetic and magical. Michele’s multifaceted approach successfully blends dandyism with the Italian Renaissance, a gothic aesthetic and a DIY punk attitude. Now more than ever, charisma, innovation and a commitment to progress let Gucci take a radically modern approach to fashion.
Sustainability Support
At Gucci, we are moving forward into the coming decades with an ongoing commitment to reinforce our culture of purpose, demonstrating our values through innovative pathways towards social and environmental sustainability. Powered by creativity and collaboration, we are reducing our environmental impact and helping to protect nature, while supporting people’s rights and championing inclusivity and respect, so that everyone in our global Gucci community is free to express their authentic, diverse selves. In 2015 when we first announced our 10-year “Culture of Purpose” sustainability strategy, underpinned by a series of targets to achieve by 2025.
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