Mission-Driven: About 1 Percent for the Planet

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The 1 Percent for the Planet organization was founded in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies. The idea behind 1 Percent for the Planet is simple: businesses pledge to donate 1% of their annual sales to environmental nonprofit organizations.

“We give businesses and individuals expert advice about giving strategies to Environmental Partners. Our recommendations encourage each business to invest in brand- and mission-aligned environmental solutions that are critical for the planet and that help the business thrive. We believe deeply in the power of shared goals and shared value creation. Similarly, we encourage individuals to align their giving with their personal vision of a healthy planet, while helping them focus on environmental solutions creating the greatest impact.”

Yvon Chouinard / Photo courtesy of 1 Percent for the Planet

Yvon Chouinard's background as a successful businessman and passionate environmentalist adds valuable perspective to the organization's efforts. Yvon is recognized for his achievements in both business and conservation, receiving awards such as the National Geographic Society Centennial Award and Outdoor Retailer Lifetime Achievement Award. His dedication to protecting the environment is evident through 1% for the Planet and Patagonia's commitment to sustainability and support of various environmental causes. Yvon Chouinard's background continues to drive 1% for the Planet's mission towards a healthier planet.

Craig Mathews / Photo courtesy of 1 Percent for the Planet

Craig Mathews holds a BS with honors from Michigan State University. He went for post-grad study there in education and criminal justice while working in law enforcement. He and his wife Jackie came to West Yellowstone in 1979 from Grand Rapids, Mi. In 1979 they founded Blue Ribbon Flies. Craig and Jackie have won numerous conservation awards for their environmental work, such as "The Protector of Yellowstone National Park Award" presented by Yellowstone National Park, both The Nature Conservancy and Greater Yellowstone Coalition's coveted "Business Conservation of the Year" awards.

Since its founding, 1 Percent for the Planet has grown significantly, with over 1,200 member companies across 48 countries. These members have contributed over $225 million to approved nonprofit partners working towards a healthy planet.

In addition to monetary support, 1 Percent for the Planet also seeks to educate and inspire both businesses and consumers about the importance of corporate social and environmental responsibility. Through their campaigns and partnerships, the organization aims to create a global movement of companies and individuals actively working towards a healthier planet.

1 Percent for the Planet continues to strive towards its mission of creating positive change for the environment. Yvon Chouinard and other members actively speak about environmental issues and promote sustainable business practices, driving progress towards a healthier planet.

Some of the organizations supported by 1% for the the Planet:

Plastic Pollution Coalition https://www.plasticpollutioncoalition.org/

Plastic Pollution Coalition is a non-profit communications and advocacy organization that collaborates with an expansive global alliance of organizations, businesses, and individuals to create a more just, equitable, regenerative world free of plastic pollution and its toxic impacts.

Rainforest Trust https://www.rainforesttrust.org/about-us/our-mission/

Rainforest Trust saves endangered wildlife and protects our planet by creating rainforest reserves through partnerships, community engagement, and donor support.

Sierra Club https://www.sierraclub.org/about-sierra-club

The Sierra Club is the most enduring and influential grassroots environmental organization in the United States. We amplify the power of our millions of members and supporters to defend everyone’s right to a healthy world.

Conservation International https://www.conservation.org/about

"Since 1987, Conservation International has worked to spotlight and secure the critical benefits that nature provides to humanity. Combining fieldwork with innovations in science, policy and finance, we’ve helped protect more than 6 million square kilometers (2.3 million square miles) of land and sea across more than 70 countries."

Plastic Pollution Coalition https://www.sierraclub.org/about-sierra-club

"Plastic Pollution Coalition is a non-profit communications and advocacy organization that collaborates with an expansive global alliance of organizations, businesses, and individuals to create a more just, equitable, regenerative world free of plastic pollution and its toxic impacts."

Ocean Conservancy https://oceanconservancy.org/about/

"Ocean Conservancy is working with you to protect the ocean from today’s most significant global challenges. Together, we create evidence-based solutions for a healthy ocean and the wildlife and communities that depend on it."

Shop these select brands supporting One Percent for Planet:

Davines https://us.davines.com/

After the certification obtained in 2016, we decided to align our objectives with the Sustainable Development Goals (SDG's), defined in the UN Agenda 2030, projecting them into our corporate strategy. This gave us a goal for continuous improvement that is expressed in the activation of new projects, and in defining objectives and monitoring results that have been presented in our annual Sustainability Report.

Shop: This is a Forming Pomade / RENEWING Shampoo / DEDE Shampoo Bar Shop:

Flamingo Estate https://flamingoestate.com/

Instead of commodity ingredients, our goal is to get as close to the raw, natural material as possible, and to be able to trace each ingredient back to the farmer who planted it. These growers and naturalists employ regenerative processes, support Indigenous communities, and preserve ancient and local culture.

Shop: Skin Strength Exfoliating Bar Soap, Garden Essentials Body Trio

Genusee https://genusee.com/

Genusee eyewear is Made in Flint, Michigan from recycled single-use plastic water bottles. Every purchase upcycles 15 water bottles and creates jobs for returning citizens in the Flint community. Our goal is simple: do good for people and the planet using design and collaboration to be the change we want to see.

Haekels https://haeckels.co.uk/

We are driven by trying to solve the waste problem – be that through our use of waste natural resources in our products, or presenting packaging solutions to our community that are fully recyclable or compostable.
We use seaweed as the base for all of our products. That seaweed is picked by hand in Margate, UK. Why seaweed? Seaweed hydrates; it’s rich with valuable vitamins, minerals and amino acids; it’s anti-bacterial, skin rebuilding and anti-inflammatory; it’s all-natural, and all around us. Under licence, we harvest it by hand from the beach just steps away from our shop.

Shop: Eco Marine Cream, Spiraglow™ Hydrating Toner, Biome Balance Serum

Necessaire https://necessaire.com/

We allocate 1% of all sales to environmental non-profits fighting to defend our air, land, water and wildlife world-wide. We believe it makes us 1% better. The non-profits we are proud to support: One Tree Planted, Ocean Initiative, Pacific Wild, Ventana Wildlife Society. We have partnered with TerraCycle to provide a national recycling collection program for items not readily recyclable via curbside in the USA.